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Hardware Manufacturers

Customization Challenges for Hardware Manufacturers

Nowadays, hardware is a commodity good and devices are mainly produced in low cost Asian countries. While the components of mobile devices of different brands are often the same, hardware manufacturers try to differentiate the exterior design of devices. However, as it is the case in most commodity industries, the trend is towards unification of hardware design, which does not leave enough options for differentiation. Hardware manufacturers are still looking for a way to differentiate to meet the industry´s challenges and to remain competitive. For this reason, they direct their attention to the software of the produced devices. One very promising option is therefore the customization of device software. However, the customization process is today still very inflexible, manual and costly. Some of the bigger players have marketed branded devices (e.g. Sony with James Bond, Motorola with Star Wars) for only one device model. These devices could only be offered economically as several hundred thousand devices of the identical model have been produced directly. As a consequence, niche markets or limited editions with flexible quantities have not been a focus. Additionally, a customization following a customer’s wish or across the entire hardware manufacturers´ device models range does not yet exist. 

Zertisa´s Solutions for Hardware Manufacturers

zOTA Customize provides you with the possibility to offer different customized devices for different countries, regions or ethnic groups (e.g. Germany, France, US), for different user groups (e.g. cooking, kids, sports) or for different language editions (e.g. English, Spanish) but all with the same Android ROM. With zOTA Customize you can differentiate yourself from competitors by offering maximal possible customization options on the software side. More…
zOTA Manage supports you to reduce the time to market for new devices and simultaneously increase your flexibility in the customization of Android devices. This is possible because Zertisa´s zOTA Manage solution postpones a potential roll-out of devices with a custom ROM from the time of production to the time of delivery/device activation. Furthermore, with zOTA Manage you can easily update your Android devices in an over-the-air process. More…
zOTA Zertnostics is an interactive & remote support module for the diagnostics of customers’ devices to discover hardware malfunctions. With the help of this module, you can reduce your return & repair quota. More…
zOTA Device Branding enables you to brand your Android devices in flexible quantities. Different content (e.g. apps, widgets, wallpapers, ringtones) or Android features (e.g. boot animation) can be placed on the devices over-the-air and just-in-time at the time of device activation. This gives you the unique opportunity to brand your Android devices. More…
zOTA Push provides an additional monetizing source for your business. It allows you to push third party (e.g. publishers) content such as apps, notifications, links or text messages to your devices, independently of any image related update. More…
zOTA App Manage empowers you to easily & flexibly roll-out, update or downgrade applications on Android devices without the need for an app store. It is possible to make specific app installations, updates, downgrades to certain user groups and to different regions. With zOTA App Manage the application management process can be automated and centralized, regardless of the device type and OS version. More…
Zertisa´s Consulting unit empowers you to offer your corporate customers an enhanced business ready ROM. Together with Zertisa´s zOTA solutions, such a business ROM allows you to offer solutions following your corporate customers´ requirements with the greatest flexibility possible. More…